White Paper and Case Studies

The Hidden Costs of Social Proof

This comes as close to a “magic bullet” for increasing revenue as any strategy you can employ. Learn proven strategies for achieving rapid revenue growth, by avoiding the hidden costs of social proof. Research shows that one of the biggest predictors of business success is clear differentiation on the marketplace. In this white paper, we show you proven strategies for increasing your bottom line by getting the proof you need, in ways that avoid the high direct and indirect costs many businesses incur.

Ramp Up Your Revenue

How to Increase Your Revenue With Little Effort and Virtually no Cost

This case study demonstrates how a small business achieved big gains with a satisfaction survey. After putting a simple system in place, they’re yielding 15-20 testimonials per month, with no investment of staff time. The same survey provided statistical data proving high levels of customer satisfaction. As a bonus, they’ve targeted successful products for their market, identified website improvements, honed their social media strategy, and unmasked their customers.

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