I want to talk to you today about the #1 way you can skyrocket your success. First, a story: Apparently Londoners once complained bitterly that busses were passing them by as they waited to board. The now-infamous response from the transit system was, “How can you expect us to keep a bus schedule if we must stop constantly to pick up riders?”
Amusing as this is, it contains far more than a grain of truth and an important reminder for us all. Too often, we fall into the trap of seeing customers as “inconveniences” who interrupt our “work.” On the wall in the office of one of our family physicians hangs a sign that reads, “Patients aren’t an interruption to my business. Patients are my business.” That’s the kind of physician I want. And that’s the kind of attitude I want to have toward my prospects and customers: They are my business and I strive to serve them well.
Look around at the top marketers, the ones whose careers have skyrocketed. Almost without exception, these are folks who have served their customers and prospects—they sell so much precisely because they serve so well. But the question I hear so often is, “how do I know HOW to serve my customers? And how do I know if I’m serving them well?”
Over the next few days, I’m going to show you EXACTLY how to answer those questions.
The first step to doing that is to CONNECT with your customers and prospects. That’s right: To serve your customers, you first have to connect with them. To do that, you have to start “building your tribe” and learning more about who they are and what they want. Many of you ask me every day how to do that and the fastest, easiest, least expensive way I know to begin that process is to put up a lead page and ask your prospects and customers what their #1 problem is about something related to your business or industry, the #1 problem in their businesses that keeps them awake at night, or something of that nature.
Team social media and surveys by using your Facebook fan page, Twitter, and other sites to drive traffic to your lead page. You’ll build your list, connect with your peeps, and get information that will start giving you ideas on how to serve them more effectively.
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