Survey Research: How to Find Out What Your Customers Really Want
Business owners and marketers often underestimate the power of survey research. Others ignore it entirely, thinking it costs too much, doesn’t provide valuable information, and simply isn’t worth the expense.
But the truth is: survey research has become a necessity for businesses that want to stay afloat and gain a competitive edge in their marketplace. Regardless of the size of your business, you should be using surveys to gauge the satisfaction of your customers on a regular basis.
And these days, you don’t have to blow your marketing budget to conduct this research. With effective solutions from MySurveyExpert, you can gain vital data to transform your business, skyrocket sales and build loyalty among your customers.
So, how can survey research be used to find out what your customers really want?
Let’s look at some of the ways that you can turn your customer feedback into highly profitable business decisions.
1. Ask customers about the good and the bad.
Good survey research will ask customers what they like and dislike about your products, services, or brand. This gives you insight into possible areas of improvement, as well as ways to leverage your strengths.
2. Find out who your customers really are.
Survey research can give you a much clearer picture of who your target audience is: gender, location, age, purchasing history, and many other demographics. If you’ve never conducted surveys before, you may be surprised to discover your customers aren’t who you thought they were.
3. Get to the heart of the issue: your customers’ core goals and desires.
Imagine you sell indoor paints at premium prices. If you don’t know the real reasons why your customers want your product, then you’ll never be able to market it effectively. Do they simply want paint that looks good? Paint that lasts longer? Paint that doesn’t fade or chip? Do they care more about what guests think, or how they view their interior themselves? Survey research will help you find the answers to these questions, so you can promote your products even better!
4. Identify new opportunities.
Survey research shouldn’t just be an afterthought. If you’re planning new products or services, you should use surveys to gauge interest before you invest money, time or energy into developing those offerings. Similarly, when discovering your customers’ true desires, you’ll identify further opportunities for new products you may not have considered before.
5. Leverage this information!
The final and perhaps most important step to survey research is actually leveraging the data you collect. After you conduct your surveys, you must use the findings to make effective business decisions. Improve your products, fine-tune your marketing, target your audience more effectively and so on. If you sit on this valuable data too long without taking action, it could become outdated, useless and a complete waste of your time and money.
Let MySurveyExpert show you how effective survey research can transform your business. We offer a simple, yet powerful platform for conducting your own market research, using strategies that are proven to produce results. Our market research experts will help you ask all the right questions, connect with your customers, and show you the data your surveys generate.