Tip of the Week: Think Before You Survey!

It might surprise you to know what the hardest part of my job is when consulting with survey clients.  It isn’t convincing them to DO surveys, it isn’t convincing them to shorten their surveys, it isn’t even getting them to pay me when the job is done. The toughest part of my job when working…

Surviving Recession: How Surveys Can Help

“It was the best of times, it was the worst of times.”  Although these words were penned in the 19th century to describe 18th-century France, they could just as easily describe our current economic and social situation in the US.  As the experiences of affluent Americans and those of their less-advantaged counterparts become more and…