Survey Software: Is it The Great Equalizer

Back in “the old days,” programming a survey was a monumental task–IF you could afford the expensive software to do it.  As a result, doing surveys often lay beyond the financial reach of small- to medium-sized companies. Now, however, inexpensive, easy-to-use survey software programs ensure that even the smallest company can integrate surveys into the…

Customer Surveys: Begin the Conversation

In a recent survey, we were shocked to learn that nearly half of the Internet marketers who responded had never written and administered a customer survey in their businesses.  Those business people are missing a vital opportunity not only to “get inside their customers’ heads” but also to build a bond with those customers. Customer…