New Interview

Randy Dickinson, of ImpactThinking.com, interviewed me yesterday about how surveys can help businesses create products and services that keep customers buying, get proof to convert prospects, and target messages to customers so that they feel you know them personally. This is “as recorded,” unedited, but I thought you’d enjoy it, because it has some really…

Brand Awareness: Measuring ROI of Social Media Ads

Wondering whether those Facebook ads have any effect?  Facebook and Nielsen have teamed to give SOME users a way to measure the ROI. With more than 300 million users, Facebook has provided an attractive advertising venue for quite a while.  The ability to “slice and the dice” the demographics to secure targeted, affordable ads has…

How do I Get Accurate Survey Data?

Many of you have asked us, How do I make sure respondents are giving me accurate information? Getting accurate information is critical.  The truth is that most of the time, unless you’re asking about really sensitive topics, customers won’t lie.   So for most of the topics we’re likely to cover in business surveys, we really…

Get a Sneak Peek at "Turn Surveys Into Cash"

Here’s the “Quick Start Guide” that we’re including with our new product. It will give you a great overview of the awesome system that will let you put surveys to work making money for your business, with a minimal investment of time and money.  To get the system, go here. You will look a little…

Are Surveys Worth the Investment?

We’ve been getting LOTS of great questions about how to use surveys to make money in this recession (and if you haven’t posted yours yet go here to post yours; you’ll get 20 free videos on using surveys in your business, plus a tour of our new product!) Here’s one of the questions you asked:…

New Survey Results: Global Ad Spending Down, Internet Ads UP

The latest survey predictions on ad spending aren’t good news–unless you’re in online marketing. For us, the picture is increasingly rosy. Some of the heaviest hitters in the advertising world are predicting surprisingly large, and larger-than-expected, declines in ad spending. GroupM predicted a 4.4% decline, worldwide, in 2009; Carat Insight forecasts a 5.8% drop, and…

Marketing Surveys Made Easy

Bottom line, you can’t make money in a business if you don’t find a hot market. Time and again, the most successful marketers, online and offline, have done that by using surveys. What’s the first step? Have an idea—or several—about who your customers might be. That’s your target market. If you already have a business,…