How can you get a 70% opt-in rate on your website or blog? In this amazing interview, Gail Doby–who is the “Joe Polish” of the design world–tells you how she conducted a simple survey of designers and produced an ebook that consistently generates a 70% opt-in rate.
This is a technique you can use in ANY industry. Check this out!
2 Responses to MySurveyExpert Interviews Gail Doby
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“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
Author of Healing the Spirit/Matter Split
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
New York Times Bestselling Author, as seen on The Today Show, Oprah, Regis and Kelly Live
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
Thanks so much Jeanne for this very masterful interview that you have shared with our survey community.
To be frank, a 70% “opt-in” (response) rate is killer in ANY communication medium. This is very exciting and further confirms my belief that offering FREE learning oriented ebooks, white papers and similar offerings for the purpose of building trust and relationships in one’s market are among — if not the — very best way to grow your list and business in virtually any industry.
Just one thing Gail discussed with us confirms for your listeners just how powerful the concept she shares with you in this interview is. In less than five years since beginning her initial survey, she expects that it will be responsible for growing her list by over 10 fold (she didn’t even talk about what that is going to mean for her bottom line!).
The really cool thing is that this one concept is going to have a very long shelf life. I wouldn’t be surprised that over the first 10 years she will easily have a 25-fold to 30-fold return on her initial investment.
So much more I could say, but then people might not listen to this interview, which would be a HUGE missed bet.
Looking forward to your next post!
Joe
Jeanne – wonderful of you to share such a concise and useful overview of how to leverage surveys to build lists to market to. There is hidden treasure in adapting Gail’s ideas to serve not only industries, but also communities geographically and metaphorically.
I’m wondering how much new business, joint ventures and profits are waiting for business owners ready to serve their markets with variations on this idea?
In considering this from an organic ranking perspective for business websites, social media, press coverage, etc., what would it mean for a business to be considered the ‘expert’ in its field through using a process like this?
And how could this be used interactively with Mike Koenigs 10x10x4 formula?
Imagine the ‘pineappling’ of content into articles, podcasts, videos, audios, blog content, blog curation with other relevant source materials, social media postings, new product, webinars, speaking opportunities…to rapidly add to ‘expert’ status for the author…
Thanks for sharing such exciting, empiric evidence of the indispensable value of professionally done surveys.
Michael