By Jeanne Hurlbert, PhD
We’re doing a really cool survey for The Tony Robbins Companies right now and I wanted to tell you about it, because YOU can do the same thing in YOUR business, to build buzz, build your list, and PROFIT!
Their company needed to do a survey to collect some information on their community and we saw this as a big opportunity to also find out how their folks were feeling about the economy and about economic opportunity, right now.
As you now, the economy is a HOT topic right now and anytime you can link a survey to a hot topic in the news or in your industry, you should leverage it.
So here’s what we did: I looked for GOOD surveys about the economy and found good ones done by Pew Research and Gallup.
We put some of the same questions on the survey for Tony Robbins.
Why use the same questions that were in these national surveys? Because this lets us compare what Tony Robbins’community thinks to what the country, as a whole, thinks.
That’s a GREAT strategy that you can leverage in YOUR business, because it lets you:
- build buzz about your survey in social media, to increase your fans and followers by putting up cool content that will engage your folks;
- tune into what your community thinks about an important issue, so you know how to connect with them
- know more about who your folks are, which lets you increase your conversions because you can target messages and offers to make them feel you know them personally, understand their problems and feel their pain.
And it’s SUPER easy to do.
Just look for surveys on a topic related to your niche or industry–a great way to do that is through Google Alerts, set for some of your top keywords. You’ll see lots of surveys in those alerts.
Then when you find an interesting survey, put a little survey of your own together, using the same questions, and send a link to the survey out to your list, so they can participate.
Invite your Twitter followers and Facebook fans to participate.
And here’s a tip on that: go to search.Twitter.com and find “hashtags” related to the topic, then include those in your tweets so folks will see your invitation to take the survey. (For this one, we’re using things like #economy and #opportunity.)
Once you get the results, you have gold!
- Put up a blog post, telling folks about the results and comparing them to the national results.
- Do a video and put it on YouTube, blast it out to more sites through Traffic Geyser, to build more buzz.
- Tweet about the results.
- Post about the results on your Facebook fan page.
And in each of these places, invite your community to tell you what THEY think about the results.
This is a great way to leverage the power of surveys to build your community, your lists, and your buzz!
And if you want to take the survey we did for Tony Robbins, to tell him what YOU think about the economy, just go here.
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2 Responses to How to Build Your List and Your Profits the Way Tony Robbins Does
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“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
Author of Healing the Spirit/Matter Split
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
New York Times Bestselling Author, as seen on The Today Show, Oprah, Regis and Kelly Live
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
Hi Jeanne,
Talk about leverage!
This is amazing to me; never knew that surveys, as a tool for marketing, had as much “horsepower” as you are showing us in your recent posts.
Don’t think the idea of using a national survey from someone like Pew or Gallup, as a benchmark, would have ever percolated to the top of my consciousness. And it gives a lot more credibility to us when we share our data with “non-client” folks in the online community who participated in our survey, and the community at large.
Getting to the pain folks are feeling on various topics is extremely powerful and useful information, and not just from a marketing perspective as you clearly pointed out. The ability to truly bond with people, to really empathize and connect with them IS worth its weight in gold.
Additionally, it seems this approach opens up the possibility of learning other very valuable demographic information from our existing clients, stuff we might not have had a clue about previously, which can help us attract even more prospects than might have been the case otherwise.
Frankly, I could go on and on about the ideas you’ve sewn. However, I think I need to get busy and follow your suggestions and create something like this for myself.
Thank you so much!
Joe
I like the post. Thanks for this nice topic. You are a good Survey Expert.