By Jeanne Hurlbert, PhD
This week, I’ve been teaching you about how to link social media and surveys by using social media to drive traffic to a survey.
If you haven’t taken the survey, grab your LAST chance to win a $100 Amazon gift card here—it ends TODAY (and take a look at how I used images in the survey, because that’s what I’m teaching about below):
http://www.Research4BackPain.com
First, I showed you how to use Twitter hash tags to find people who were relevant to your survey; in this case, we’re looking for people interested in back pain, so we used things like #back #pain when we tweeted a link to the survey.
If you missed that lesson, you can see it here:
http://mysurveyexpert.com/blog/1192/how-to-leverage-social-media-and-surveys/
Second, I showed you how to leverage Facebook ads to drive traffic to a survey. If you missed that one, the info is here:
http://mysurveyexpert.com/blog/1198/how-to-make-a-survey-pay-with-facebook-ads/
When you took the survey, you probably noticed that we had dropped images into it, which is very cool.
The system I used to do this is called Qualtrics and one of the things I really love about it is how easy it is to do things like putting images in.
Here's an example of how you can use that in your business: I just put another survey for one of the top online marketers. He’s about to introduce a new iPhone app and he wasn’t sure which icon (image) his folks would like.
So we took 5 of the images and put them all together in a question in a Qualtrics survey, so we could simply ask his folks which one they liked.
Now just think about the power of that for a minute:
- He’s creating buzz and interest in his new iPhone app, before it’s introduced, piquing people’s curiosity.
- He’s giving them a chance to participate in the creation process, which means they’ll be way more likely to buy his new app.
- He’s showing his folks that he values their expertise and opinions so much that he’s turning to them, to get advice on how to market his new app.
- He’s building the bond and trust with his community.
Think about all that value he’s getting, from a simple survey—AND he’s getting priceless information that will ensure that he picks the icon that his folks will LIKE and BUY!
That, my friends, is why surveys are absolute gold.
All that comes from a simple, one-question survey.
That’s why I wanted to show you how easy it is to put images in a survey, so you’ll know how to do this, too.
Think about all the ways you could use images like this in your surveys—and leave a comment to tell us about them!
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2 Responses to Survey Tips: How to Make a Survey Pay, Part 3
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Success Stories
“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
Author of Healing the Spirit/Matter Split
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
New York Times Bestselling Author, as seen on The Today Show, Oprah, Regis and Kelly Live
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
Hi Jeanne,
The emails and coaching calls have been most instructive lately. Thanks again for everything you put into these webinars and the immense value you are delivering, especially working with live examples as you did last week on Rhonnie’s survey project!
Believe I should have held off on submitting my questions to you until after you coached Rhonnie because there would have been a significant reduction in the number of questions you received from me, and a narrower focus on just a few key areas.
Never having designed an online survey, I was amazed at the level of design complexity available in SurveyMonkey. Now you are mentioning another vendor, Qualtrics. The ability to use visual information within the survey seems very powerful and is worth exploring further.
So, off to Qualtrics’ website and here’s one of the first marketing messages encountered, “Easy enough for an Intern, sophisticated enough for a PhD.” The site also mentioned this system is used by students, and I found myself wondering if they are post-grad level and above. And like SurveyMoney, they also have a free program for online marketers to use.
Rhonnie put together what seemed like a fairly sophisticated survey with SurveyMonkey — do you know if this was done on the “free” side, or the paid membership side of their system?
So Dr. Hurlbert, which of these online services do you recommend for SurveyExpert members, and if you recommend both, is there a criteria you’d recommend we use in choosing which platform to use.
Very much looking forward to the next coaching call and learning how to pan on the Internet for more gold.
Joe
HI Joe,
So glad it was helpful!
I’m not sure if Rhonnie used the paid version but I can ask her . . . Here’s the thing on Survey Monkey: You need the paid version so that you have encryption. I highly recommend protecting the privacy of the information in surveys, for 2 reasons. First, your customers will look for that. Second, I believe we owe them as much protection of their personal info as we give for their financial info on our websites.
Of the 2 systems, I prefer Qualtrics. It’s a little bit more complicated to use but way more powerful. For example, I just did a survey for a top marketer in which I put in 5 different icons for an iPhone app he just produced, so he could ask his folks which one they liked best. You can’t do that in Survey Monkey but Qualtrics has a way to do it simply, easily, and quickly.
Can’t wait to see you on the next call!
Best,
JEanne