By Jeanne Hurlbert, PhDYour segmentation strategy made easier by aweber; use online marketing research survey for more segmentation strategies.

If you’re segmenting your list (and if you’re not, you NEED to be), aweber just made the job even easier.

They’ve come up with something called Quick Stats that lets you see, with a click of your mouse, awesome statistics on the open and click rates for messages that you send out to your list or a segment of your list.

And here’s the really cool part:   You can click on a button in Quick Stats to see a list of the folks who opened your email and a list of the folks who didn’t.  Then, you can send a message to those who didn’t open (creating a “segment” that you can use either now or later).  How cool is that?

These kinds of data are absolute gold for marketers and being able to segment your list this way, to reach out directly to people who didn’t get your message or didn’t take action is huge.

If you aren’t harnessing this kind of power in your business, we can help you get started.  If you don’t have a good autoresponder company yet, that’s a BIG problem you need to solve, right away–and it’s an inexpensive fix.  Just go here to sign up with aweber (full disclosure: This is our affiliate link.)

And if you need help understanding what segmentation is all about, how you can target your messages and offers more personally, join our all-new, free webinar tomorrow, because that’s just one of the powerful strategies we’ll be talking about.  You can sign up here.

See you there!

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