I just received the second email in as many months, from a MAJOR internet marketer, addressing me as “dude.”
Can I tell you how much I DON’T like this?
If you send out messages like this to your list, obviously oblivious to who the folks on the other end ARE, you’re not going to succeed in selling to them. In fact, you’re going to succeed in alienating them, fast.
What’s the answer?
Simple: Know your customers. Do yourself a favor and do a customer profile survey, to find out who your customers are and what they want.
Use the information to segment your list, so that you “target” messages and offers separately to men and women, frequent buyers vs. those who don’t buy as often, “newbies” as opposed to more experienced marketers, and so fort.
Then, when you send out your message, your customers will feel that you’re talking to them PERSONALLY, rather than blindly blasting out a message without thinking about who they are, what they want, or what they need.
It’s EASY to do. And segmenting by gender is one of the MOST basic ways to segment a list.
So you can STILL send out a message addressed to “DUDE,” but you send it ONLY to the dudes on your list.
It’s not rocket science. We have a questionnaire template that makes doing this dead simple.
And best of all, it works!
Success Stories“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul