Because you liked our tips earlier this week about using Twitter to drive traffic to a survey, I want to give more info on how you can use social media to drive traffic to a survey and drive up your profits!

Remember, we’re using these strategies to promote a survey we’re doing for a client.

If you haven’t had a chance to take that survey, go here:

http://www.Research4BackPain.com

We’re giving away a $100 Amazon gift card TODAY,  so hurry on over to get your chance to win!

And we’ll be giving away another one tomorrow and another one on Friday, “stringing out’ the incentive so we can keep building social media buzz as we give them away!

In addition to the Twitter hashtag strategy, we’re also using Facebook ads.

The cool thing about Facebook ads is that you can target them in so many different ways: You can limit the age of the people to whom they’ll be shown, gender, marital status, interests (like you can show them to people who belong to particular Facebook groups)–there are a wide range of factors.

And as you go through and change the different parameters, you see the size of the potential audience change. So as you limit it to men or women, for example, you’re able to see exactly how big the potential audience is.

Pretty awesome stuff!

For this project, we’re going after people with back pain in any age bracket and any gender.

But we still targeted the ads by gender:  We created 1 ad that showed a woman bending over in pain, which we targeted at women, and another that showed a man bending over in back pain, targeted at men.  We thought this would increase response.

The ad is simple:  We created a clear headline, a call to action, and gave the URL for the survey.

And here’s a tip on the URL for Facebook ads:  Create a short URL.  For this project, we bought a domain and forwarded it to the survey link.  (If you’re a MySurveyExpert member, we just created a document for you on exactly how to buy and forward a domain–it will be in the members’ site).

You can set the ads up so that you pay either “per impression” or “per click;” we’re paying by the click.  (You can set a daily budget, to control cost.)  The stats let you see easily how your ads are doing.

What’s interesting about this ad is that we’re getting WAY more response on the ad that targets women than on the ad that targets men–about 3 times as many women as men have clicked on the ad, to take the survey.

So this is another awesome technique for finding people in your niche to take your survey.

Another way to team Facebook ads with surveys is to use your lead page strategy:  Put up a lead page with an optin and ask what people want to know about your topic, so you build your list AND your content at the same time.

If you haven’t tried Facebook ads yet, check them out!

And remember, we’re giving away 3 more Amazon gift cards this week, so go to

http://www.Research4BackPain.com to get your chance to win!

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