How to Get a 70% Opt-In Rate

By Jeanne Hurlbert, PhD

There’s a lot of doom and gloom right now.

It’s time to take ACTION and I’m going to help you get your action plan together, right now, so you profit from what’s happening, instead of falling victim to it.  And yes, I AM going to tell you how a successful business owner is getting a 70% opt-in rate on her site.

I’m going to give you some key ways to take action right now and at the end of this, I’m going to do something I’ve NEVER done before on this site:  I’m going to tell you how you can get a live, one-on-one strategy session with me, to help you start turning things around in your business, right now.

In the last few weeks, the stock market has plummeted–the Dow was down over 4% in August, the worst August showing since 2001.

Unemployment remains stubbornly high, with rates continuing to exceed 9%.

Lots of fear, lots of uncertainty.

And LOTS of opportunity, IF you know where to find it and how to take advantage of it.

In the last 24 hours, I’ve talked to two very different business owners with very different views on what’s happening right now.

One of our customers is scared stiff because his business is tanking and he doesn’t know where to turn.  He talked at length about the economic problems and what a toll they were taking on his family.

I just got off the phone with another business owner, with whom I had a very different conversation.  I actually didn’t hear a word about THE economy, but I heard a lot about HER economy–which is booming.

Her sales are up, her list is growing, she’s hosting a live event and introducing new products.

What’s the difference between these two business owners and these two businesses?

I doubt seriously it’s reducible to one thing, but one thing is VERY clear:  The successful business owner is using surveys to LISTEN to her customers and prospects and she’s profiting from it, in a major way.

That’s what folks like us do when the chips are down:  We take action and that’s why we succeed.

Here’s what the successful business owner has been doing that the guy whose business is tanking HASN’T been doing:

  • She surveyed her industry on a key issue:  fees and compensation.  She produced an ebook out of that survey that her prospects are CLAMORING to get.  In fact, the opt-in rate on that ebook is 70%.
  • ACTION ITEM:  Don’t think you could do a little survey in YOUR industry and produce a report on the results?  Wouldn’t you like to have a 70% opt-in rate on your site?
  • She uses surveys to gather testimonials, so that she has a constant supply of “stories that stick.”  These testimonials provide tales, in her customers’ own words, of how her products and services have transformed their businesses.  The surveys go out on autopilot–all she has to do is reap the rewards.  This helps her get more customers, get better customers, and keep them longer.
  • ACTION ITEM:  Getting testimonials in a survey is the simplest thing in the world.  You create a short survey with a couple of satisfaction questions and you use one of those questions as the lead-in for a testimonial request.  You set the survey up and then use an autoresponder to send out a link to the survey to everyone who buys your product or service.  And voila:  You have testimonials coming in on autopilot.
  • She tells her customers how do to surveys in THEIR businesses, helping THEM get proof on autopilot, as well.  This is something for which her customers are extremely grateful–which makes them much more likely to stay and to buy from her, over and over.
  • ACTION ITEM:  Once you put surveys to work in your business, your customers and clients will want to use them, as well.  We will not only help you teach your customers how to put surveys to work, we’ll make it profitable for you to do so!
I could go on and on, but the key difference between the business owner who’s sailing through this recession and the one who’s mired in its quicksand is simple:  The successful business owner LISTENS to her customers and prospects.
I’m absolutely committed to helping you do that, too.  So much so that I’m making an offer I’ve never made before on this site.
I’m giving away 5 free, one-on-one strategy sessions with me.  That’s a $500 value, per session.
Why?  Because I know a lot of you need help and I want to give it to you.
The slots will fill in no time flat, so please act quickly.  This is strictly a first-come, first-served offer.
To take advantage of it, send an email to  Say that you want your free, one-on-one strategy session with Jeanne.  If you’re one of the lucky winners, we’ll contact you to set it up.


Find Out How Our Satisfaction Survey May Improve Your Business.

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One thought on “How to Get a 70% Opt-In Rate

  1. Hi Jeanne,

    It never fails to amaze me. Online and offline business owners really can get huge opt-in rates – when they offer people something they truly want and need!

    Once again, you give us another gem that shows us how to do just that.

    Your four-fold strategy outlined above (surveying your industry, sharing those insights in an ebook, surveying your customers, teaching your customers how to do surveys) is absolutely awesome.

    Surveying our niche market to learn valuable insights your prospects are dying to learn, is a really powerful idea for a number of reasons:

    • Our prospects will get “insider information” they might not otherwise find online (or anywhere else for that matter).

    • We can use this information to more effectively position our services vis-à-vis our competitors. That will undoubtedly go a long way in making our marketing arguments – that we are the most logical choice from among our competitors – very persuasive indeed.

    • Sharing the data from our industry survey with prospects will help them learn how to develop effective buying criteria for determining what they need – and the smartest way to get it – and people absolutely love that kind of help. As most of us know, we hate being sold, but we love being taught how to be smart buyers.

    • Getting customer satisfaction survey results – especially if they are based on the data provided by the industry survey we share in the ebook – goes a long way to proving our position in the market – and we get that proof in our customer’s own words.

    • We will have the pleasure of helping our customers who understand the power of surveys, become more effective in marketing their area(s) of passion and expertise by teaching them how to do their own surveys.

    Additionally (since we are all affiliates of MySurveyExpert) we have an opportunity to create another stream of income when we teach our clients and customers how to do surveys using MySurveyExpert.

    The really cool thing is that our customers who join MSE can create another stream of income too.

    With all the fear and uncertainty about the markets, who can’t use an additional source of income or a larger share of their niche market?

    How “jenius” is that!

    Jeanne, from the first day I met you, I’ve enjoyed everything you have to share and learned a great deal about marketing effectively in the 21st century. I feel very privileged to be a part of the MSE community and look forward to learning numerous other ways we can use surveys to grow our businesses and help our clients.

    All the best,


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