By Jeanne Hurlbert, PhD
There’s a hot new tool that offers HUGE opportunity to ramp up your marketing results, by linking social media with surveys.
Today, we’re going to fill you in on the new tool and show you EXACTLY how you can capitalize on it.
Pay close attention because this kind of geographic targeting promises to be the next big thing.
Here’s the scoop: a small (1%) group of Twitter users now has access to a new service, Local Trends. It’s a new twist on local search that lets you measure trending topics in a geographic area.
With this tool, you can do 2 very important things. First, you can target your own area (appears you can change it when you travel). So if you market locally, this gives you a huge opportunity, because you can
- stay on top of hot topics in the local market and keep your brand in the conversation,
- follow up on these topics in your surveys, to get more systematic information, and
- use these topics in your marketing messages and offers.
The second function of Local Trends is where it really gets cool for those of us who market nationally or nternationally. Local Trends lets you click on a list of cities and countries to find out what the trending topics are there. Right now, the list is small, but you it will grow.
Once this list does grow, this gives you a HUGE opportunity to really increase your conversions.
We’ve told you for a while that segmenting your list and personalizing your offers could skyrocket your conversions but this can put it on steroids.
Here’s an example: Let’s say you’re getting a lot of prospects and customers in Vancouver, BC. With Local Trends, you could find out about issues, hot spots, trends, controversies—all sorts of things going on in Vancouver so that, when you send messages, offers, or invitations to your customers there, you can connect with them in a much more personal way.
How do you do that—how do you KNOW if a lot of prospects and customers come from Vancouver? Use surveys.
Use super-short surveys of your prospects and put a customer profile survey in place, as we’ve been teaching you, and include location information in the data you collect.
As your database grows, look for cities, regions, areas where you have “clusters” of customers.
Where those segments are big enough, create a list segment.
Use Local Trends to periodically see what’s going on in that area, so you can use those trends in your messages to that segment.
It’s just as simple as that. Location-based targeting, like Local Trends and Foursquare, is just the beginning, so stay tuned for updates and get ready to ride the next big wave.
Success Stories“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul