Why Do People Visit Your Site?

Traffic is pretty much the “Holy Grail” of online marketing.  But traffic is useless if you can’t CONVERT it into SALES. To do that, you not only need to know “who they are,” you need to know why they came.  Because if you give them what they came for, you increase dramatically the chances that…

Do You Have a Segmentation Strategy for Your Business?

If you don’t even know what that IS, don’t worry–you’re not alone! LOTS of online marketers become confused when they start hearing terms like “segmentation strategy,” “niche marketing,” “demographic research,” and “psychographic research.” Before you go into a keyword coma, though, recognize that you’ve simply GOT to know what this is all about and how…

Great Opportunity for Blog Survey

The new Kauffman Entrepreneurship Survey results (see the post below) show just how strongly Americans support entrepreneurship and view it as the backbone of our economy. Anytime you can link survey results like these to original data you collect from YOUR peeps, that’s great fodder for social media and even the press. It can REALLY help you generate traffic. You can do this 2 ways–here they are.