New Interview

Randy Dickinson, of ImpactThinking.com, interviewed me yesterday about how surveys can help businesses create products and services that keep customers buying, get proof to convert prospects, and target messages to customers so that they feel you know them personally. This is “as recorded,” unedited, but I thought you’d enjoy it, because it has some really…

Brand Awareness: Measuring ROI of Social Media Ads

Wondering whether those Facebook ads have any effect?  Facebook and Nielsen have teamed to give SOME users a way to measure the ROI. With more than 300 million users, Facebook has provided an attractive advertising venue for quite a while.  The ability to “slice and the dice” the demographics to secure targeted, affordable ads has…

Who's On Social Media?

New data tell us that in the last quarter, 43% of Internet users visited social networking sites–that’s nearly 1 in 2! Nearly 50% of women and more than 37% of men went to social networking sites.  And the age data are among the most interesting:  While it might not surprise us that more than 70%…

Why Do People Visit Your Site?

Traffic is pretty much the “Holy Grail” of online marketing.  But traffic is useless if you can’t CONVERT it into SALES. To do that, you not only need to know “who they are,” you need to know why they came.  Because if you give them what they came for, you increase dramatically the chances that…

New "One Stop Shop" Website for Government Survey Data

The White House recently announced the launch of a new website, data.gov, that will bring together more than 200,000 datasets from the federal government. These raw data can be downloaded and analyzed by any user. What’s the big deal?  For online marketers, government data can be incredibly useful for getting information about a wide range…