Survey Data: How Many Responses Do I Need?

By Jeanne Hurlbert, PhD Many of you have asked us, “how many people do you need for an accurate survey?” The answer isn’t simple, but I can boil it down for you, with some basic principles that should meet the needs of most businesses. First, what do you want to do with the data? What…

How to Generate Leads With Quizzes

By Jeanne Hurlbert, PhD Lead generation is one of your most important jobs as a businessperson or marketer. Today, we’ll show you how applications of surveys–quizzes and “Ask” campaigns–can be a huge tool in your arsenal, one that many of your competitors overlook.  And survey data can give you great background for generating leads, by…

New Interview

Randy Dickinson, of ImpactThinking.com, interviewed me yesterday about how surveys can help businesses create products and services that keep customers buying, get proof to convert prospects, and target messages to customers so that they feel you know them personally. This is “as recorded,” unedited, but I thought you’d enjoy it, because it has some really…

Can I Get Proof With The FTC Ruling?

The new FTC ruling has a LOT of people running scared–and with good reason. We’re not lawyers and we’re not giving out legal advice.  But you probably knew that  . . . We do know a LOT about PROOF and about how SURVEYS can give you that proof. So we’ve made a new video for…

How a Customer Questionaire Can Explode Your Affiliate Profits

Think surveys can’t help you make big money as an affiliate?  Think again!  Putting a customer questionnaire in place and segmenting your list effectively can turn your affiliate marketing into a whole new–and much more profitable–game. To make it clear how this works, let’s use an example.  Let’s suppose you’re an affiliate for an online…

Paid for Life: Making Miracles Happen

For the last two days, I’ve had the privilege of attending the Paid for Life conference in San Diego.  Mike Koenigs and his partners organized the event to benefit the Just Like My Child Foundation, which Mike’s wife, Vivian Glyck, heads. The content has been amazing; I’ve literally watched people transform their thinking and their…

Interpreting Survey Data: The Coming Wave

“Lies, damn lies, and statistics.”  These kinds of phrases have been thrown around for years by people who weren’t really impressed by what survey researchers and statisticians had to offer.  But as our economy changes, the “data geeks” may well have the last laugh, because they’re about to become the new rock stars. IBM, for…

How do I Get Accurate Survey Data?

Many of you have asked us, How do I make sure respondents are giving me accurate information? Getting accurate information is critical.  The truth is that most of the time, unless you’re asking about really sensitive topics, customers won’t lie.   So for most of the topics we’re likely to cover in business surveys, we really…