Recently, I showed you the first step to serving your customers and prospects well, by connecting with them.

Today, I’m going to show you the second step to building the business of your dreams, and that’s to CREATE the products or services they want to buy. Far too many business owners miss the boat because they create products they THINK their customers [...]

I want to talk to you today about the #1 way you can skyrocket your success. First, a story:  Apparently Londoners once complained bitterly that busses were passing them by as they waited to board.  The now-infamous response from the transit system was, “How can you expect us to keep a bus schedule if we must stop constantly to pick up [...]

In this interview, Dr. Jeanne Hurlbert, our “business doctor,” shows you how to have a “cash conversation” with an online survey:

why money-making information is buried in your business–and how you can unearth it, to skyrocket your profits; how we’re changing the game for you if you’re a local marketer–and how you can have a [...]

By Jeanne Hurlbert, PhD

Can you increase your revenue with absolutely no increase in effort—no new product, no new ad campaign, nothing?  If you’re thinking this is one of those hyped-up claims, think again.

It works–for our clients, for our customers–and it can work for you.  That’s why we’ve built these techniques our new [...]

By Jeanne Hurlbert, PhD

With the new year fast approaching, this is the time to review your goals for next year and start getting things in place to achieve them.

At this point, you should have

your goals identified clearly; strategies laid out for achieving those goals; tactics that will get you there; and resources [...]

How do you create a company like Apple? How did Best Buy turn things around? Who finally figured out Americans really wanted bag salad??

The answers to all 3 of these questions lies in understanding your customers deeply, according to an insightful book by a Harvard author.

What do you think–is he right about how [...]