How to Have a “Cash Conversation” With An Online Survey

In this interview, Dr. Jeanne Hurlbert, our “business doctor,” shows you how to have a “cash conversation” with an online survey: why money-making information is buried in your business–and how you can unearth it, to skyrocket your profits; how we’re changing the game for you if you’re a local marketer–and how you can have a…

How to Ramp Up Your Revenue With No Extra Work

By Jeanne Hurlbert, PhD Can you increase your revenue with absolutely no increase in effort—no new product, no new ad campaign, nothing?  If you’re thinking this is one of those hyped-up claims, think again. It works–for our clients, for our customers–and it can work for you.  That’s why we’ve built these techniques our new Instant…

One of Our Favorite Resources

By Jeanne Hurlbert, PhD With the new year fast approaching, this is the time to review your goals for next year and start getting things in place to achieve them. At this point, you should have your goals identified clearly; strategies laid out for achieving those goals; tactics that will get you there; and resources…

How do you Create a Company Like Apple?

How do you create a company like Apple? How did Best Buy turn things around? Who finally figured out Americans really wanted bag salad?? The answers to all 3 of these questions lies in understanding your customers deeply, according to an insightful book by a Harvard author. What do you think–is he right about how…

How to Get a 70% Opt-In Rate

By Jeanne Hurlbert, PhD There’s a lot of doom and gloom right now. It’s time to take ACTION and I’m going to help you get your action plan together, right now, so you profit from what’s happening, instead of falling victim to it.  And yes, I AM going to tell you how a successful business owner is…

The Social Profit Formula Multiplier

By Jeanne Hurlbert, PhD OK, so Don and I definitely look like “Mutt and Jeff” in this picture . .. But  Social Profit Formula is open–I hope you watched all the videos, because it was a GREAT launch from which to learn, on many levels–and it’s my honor to tell you about it. You can put Don’s…

How Surveys Make the Connection For You

My father was a small-town banker who was a central and much-loved figure in the little North Carolina community in which I grew up. From the time I was 5, he taught me to do three things when I met someone:  shake his or her hand (“firm handshake, Jeanne—no limp dishrags”), look them in the…

MySurveyExpert QR Code Generator

OK, so what’s this weird picture of a rocket and a funny-looking symbol on a sign? I accompanied my daughter’s Brownie troop to the Houston Space Center this weekend.  (We had a blast!) And as we toured the center, I spotted this QR code on a sign, beneath a Saturn rocket. If you scanned the…

Your 2011 Marketing Plan

Hear that? it’s the collective angst of thousands of business owners as they realize they don’t have a plan. The ball descended in Times Square weeks ago. Now here we sit, in the first month of the first quarter of the New Year, and we’d better come up with something, fast. Even if you’re one…