The Most Important Thing You’ll Do This Year

Happy New Year! If you’re like most business owners, one of your major activities during the last few weeks was to take stock of last year and make plans for next year. So here’s the big question: Where do YOU plan to be on 1 January 2014? Will this prove to be another lackluster year…

How to Skyrocket Your Conversions

So, you’ve built a CONNECTION with your customers and prospects and you’ve started CREATING the products or services they want to buy. But how do you get them to buy–how do you increase your CONVERSIONS? Well, that’s a REALLY important question, because most of the business owners we survey tell us that they struggle with conversion. The simple fact is that most…

How to Avoid Entrepreneurs’ #1 Mistake

Recently, I showed you the first step to serving your customers and prospects well, by connecting with them. Today, I’m going to show you the second step to building the business of your dreams, and that’s to CREATE the products or services they want to buy. Far too many business owners miss the boat because they create products they THINK their customers…

How to Connect with Your Customers and Prospects

I want to talk to you today about the #1 way you can skyrocket your success. First, a story:  Apparently Londoners once complained bitterly that busses were passing them by as they waited to board.  The now-infamous response from the transit system was, “How can you expect us to keep a bus schedule if we must stop constantly to pick up…

How to Have a “Cash Conversation” With An Online Survey

In this interview, Dr. Jeanne Hurlbert, our “business doctor,” shows you how to have a “cash conversation” with an online survey: why money-making information is buried in your business–and how you can unearth it, to skyrocket your profits; how we’re changing the game for you if you’re a local marketer–and how you can have a…

How to Ramp Up Your Revenue With No Extra Work

By Jeanne Hurlbert, PhD Can you increase your revenue with absolutely no increase in effort—no new product, no new ad campaign, nothing?  If you’re thinking this is one of those hyped-up claims, think again. It works–for our clients, for our customers–and it can work for you.  That’s why we’ve built these techniques our new Instant…

One of Our Favorite Resources

By Jeanne Hurlbert, PhD With the new year fast approaching, this is the time to review your goals for next year and start getting things in place to achieve them. At this point, you should have your goals identified clearly; strategies laid out for achieving those goals; tactics that will get you there; and resources…

How do you Create a Company Like Apple?

How do you create a company like Apple? How did Best Buy turn things around? Who finally figured out Americans really wanted bag salad?? The answers to all 3 of these questions lies in understanding your customers deeply, according to an insightful book by a Harvard author. What do you think–is he right about how…

How to Get a 70% Opt-In Rate

By Jeanne Hurlbert, PhD There’s a lot of doom and gloom right now. It’s time to take ACTION and I’m going to help you get your action plan together, right now, so you profit from what’s happening, instead of falling victim to it.  And yes, I AM going to tell you how a successful business owner is…