By Jeanne Hurlbert, PhD Can you increase your revenue with absolutely no increase in effort—no new product, no new ad campaign, nothing?  If you’re thinking this is one of those hyped-up claims, think again. It works–for our clients, for our customers–and it can work for you.  That’s why we’ve built these techniques our new Instant [...]

By Jeanne Hurlbert, PhD With the new year fast approaching, this is the time to review your goals for next year and start getting things in place to achieve them. At this point, you should have your goals identified clearly; strategies laid out for achieving those goals; tactics that will get you there; and resources [...]

How do you create a company like Apple? How did Best Buy turn things around? Who finally figured out Americans really wanted bag salad?? The answers to all 3 of these questions lies in understanding your customers deeply, according to an insightful book by a Harvard author. What do you think–is he right about how [...]

By Jeanne Hurlbert, PhD OK, so Don and I definitely look like “Mutt and Jeff” in this picture . .. But  Social Profit Formula is open–I hope you watched all the videos, because it was a GREAT launch from which to learn, on many levels–and it’s my honor to tell you about it. You can put Don’s [...]