A: One of our clients asked this week whether he should limit a survey to one response per IP address or permit multiple responses. With few exceptions, it’s generally best to set a survey restrictions so that it accepts only one response per computer. This ensures that a given respondent won’t try to “load” the results.
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2 Responses to Q: Should I Limit an Online Survey to One Response Per IP?
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Restrictions by IP can be useful but one of the downsides is that it may restrict users from within larger networks, particularly a corporate network. In these cases, machines may connect to the outside world through a common IP which would be blocked in these cases. While it may be an effective method, this should be noted as a limitation since you may potentially limiting responses coming from the corporate world.
You’re absolutely right about the corporate world. You have to be clear about who your customers (respondents) are. If your list is mostly online marketers who are “sole proprietors,” then it won’t be an issue. But if you have a fair number of people in a corporate setting, then the issue you raise becomes very important.
That’s a great example of why you have to KNOW who your customers are, through customer profile surveys.