“Lies, damn lies, and statistics.” These kinds of phrases have been thrown around for years by people who weren’t really impressed by what survey researchers and statisticians had to offer. But as our economy changes, the “data geeks” may well have the last laugh, because they’re about to become the new rock stars.
IBM, for example, is about to move from a staff of 200 data analysts to a staff of 4,000 analysts–no, it’s not a typo, they’re going to multiply the staff by 20.
As a recent post on Salon notes, “the ability to extract stories from a world of increasing and abundant data will be increasingly critical to many industries. Indeed, the opening of U.S. federal government data at data.gov (and the appointment of Sir Tim Berners-Lee to similarly open the UK’s data archives) implies a new societal and cultural importance for data wranglers.”
So, does this mean you have to go out and take courses in statistics to keep making money? Not at all. But you DO need to get some basic skills and make sure that you’re staying abreast of current trends. As we’ve told you before, now more than ever, you’ve got to have an ongoing stream of information about your customers and your market and you’ve got to know how to put that information to work for your business.
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Success Stories
“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
Author of Healing the Spirit/Matter Split
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
New York Times Bestselling Author, as seen on The Today Show, Oprah, Regis and Kelly Live
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
