Many of you have asked us,
How do I use surveys to find out what my customers want to buy? Can I really use surveys to CREATE a PRODUCT?
Absolutely!
Top marketers use product creation surveys all the time to get an absolute road map for creating products their customers will buy. That’s their secret to hitting it out of the park with top-selling products, over and over again.
The problem is that lots of people don’t know how to write a survey that will give them that road map.
In our new product, “Turn Surveys Into Cash,” we’ve created a template that you can modify, quickly and easy, to create a product in your business.
Let me explain how the process works:
You describe the product in a survey question, in 2-3 sentences.
- Phrase it in terms of your trying to create value for the customer.
Then, say to the customer “If this [name of product or site] cost $x, how interested would you be? Very interested, somewhat interested, or not interested at all?”
Everyone who says they’re “not interested at all” gets a second question, asking if they’re interested in the product at a LOWER price point:
- “OK, how about if the [name of product or site] cost [$lower price point]. How interested would you be?” (same set of response options)
- To do that, you create a “skip pattern,” so that the folks who said they were “very interested” or “somewhat interested skip this question and go on to the next one. (Skip patterns are easy to create–we teach you how to program them.)
It’s not a perfect science, but if you get 30-40% or so who say they’re at least somewhat interested in at least one price point, you should figure that it bodes well.
Why? Because people tend to understate interest in thee sorts of surveys.
- Plus, you haven’t really had a chance to demonstrate the value of the product or site–so if you get decent interest without that, you’ve probably got pretty good support for the product or site.
In our new product, we give you even more information on how to find out what your customers want and how they want it delivered, so you can boost your profits by creating products your customers will buy, quickly and easily.
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Success Stories
“A wonderful offering for busy entrepreneurs and business owners” "Jeanne Hurlbert's survey system is a wonderful offering for busy entrepreneurs and business owners who want to be in continual, 'customer-centric' dialogue with their prospects and clients, a systematic approach you can build on for years to come. Even better, Jeanne practices what she preaches — she goes the extra mile again and again to serve us, and I'm confident she'll do the same for you."
Author of Healing the Spirit/Matter Split
~ Saniel Bonder, spiritual author and teacher, Pres. of Extraordinary Empowerments (www.heartgazing.com).
“Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.” "Jeanne's an amazing gal who truly is an exceptional, unique person who really understands the power of surveys. Surveys are just a different way to talk to people and ask them a little about what they're doing and why they want to do it with you. The more you know, the better you can serve people. Jeanne's really been a genius at helping me realize how important that is. She's helped me put a structure into place so when I'm on the Internet working with people I can find out what they really want so I can do a better job of giving them what they want. That's the key—but sometimes we think people want to do "this," and in actuality, they'd rather do it "this way." Whatever it is you're doing, whether it's finances or dating or relationships or just business on the Internet, and you want to find out how to do it better, Jeanne's programs are fantastic. Anything she does, I'm always dialed into. She's just a genius at taking what you're doing and making it better, so you can do it more effectively and you can reach the people you want to more effectively. If you get Jeanne's stuff, read it, be disciplined at it, it will transform your business, as it has mine."
New York Times Bestselling Author, as seen on The Today Show, Oprah, Regis and Kelly Live
~ New York Times #1 Bestselling Author, Jorge Cruise
"Had I Done a Survey on My Own, I Would Have Wasted a Ton of Time and Potential Opportunity."
- Steve Fultz, Stuph Clothing
"Jeanne’s Really Been a Genius at Showing Me How Important Surveys Are.”
- New York Times #1 Bestselling Author, Jorge Cruise
"…surveys are the newest old way of cutting through the clutter on the Internet and getting the information you need to double or triple your sales"
- Susan Harrow, CEO of www.PRSecrets.com & author of Sell Yourself Without Selling Your Soul
What is a good first step for a small business owner who has never done a survey?
Hi Dante,
The first step is to figure out what you need to know–what information will help you make more money.
To do that, start by thinking about the key products and services in your business. This might be products and services that are your “flagships,” it might be products that aren’t doing as well as you’d like.
The point is to think about the “profit points” in your business, so you get ongoing information about them.
Let’s say you’ve got a product that’s doing really well. Here are some things you’ll want to do for that product:
You want to KEEP it that way, making sure your customers are staying satisfied and picking up any problems, so you fix them fast.
You can do that super simply by putting a product satisfaction survey in place. We’ve put together a template for that in our new product AND we have worksheets and videos to show you exactly how to use it.
You also want PROOF that this product is working. You can use the results from your satisfaction survey for some of that proof, to show prospects how happy your current customers are with the product. This kind of statistical data is the unique advantage of surveys: When you can say 90% of your customers were satisfied and made progress, that’s powerful stuff!
For more proof, you can pop the testimonial generator we’ve created into your satisfaction survey. With 3 simple questions, you can get testimonials you can put can put on your site right away. One of my clients got 190 people to answer it in a recent survey!
You need to know who your customers are. A customer profile survey will help you find out, so you know more about price points, what kind of products they want, how often they want to hear from you, and so forth.
If this sounds overwhelming, it isn’t. We’ve pulled all of this together into a super-simple system that shows you EXACTLY how to put a survey system together that gives you all the information you need to make more money.
We’re launching within a week, so if you want in as a charter member with some special bonuses, let me know!