By Jeanne Hurlbert, PhD

Lead generation is one of your most important jobs as a businessperson or marketer.

Today, we’ll show you how applications of surveys–quizzes and “Ask” campaigns–can be a huge tool in your arsenal, one that many of your competitors overlook.  And survey data can give you great background for generating leads, by giving you information about your target market so you can target content and messages.

NOTE:  We are NOT suggesting that you use market research as a lead source!  Any time you use a quiz or an Ask campaign to generate leads, you MUST have an opt-in form up front and you MUST make it clear that this is marketing, not market research.

Your market research can help you generate leads by informing you about your market and helping you target messages, offers, and content–but it can’t be a lead source, directly.

Here are 3 ways you can use survey s to generate leads.

1)  One of the most effective ways to generate leads is to use quizzes.  People love quizzes because they’re interactive, engaging, and FUN.  The key to making them work is to have 2 key parts:

• In the first section, ask them 4-5 multiple choice questions.  Show them their answer, the correct answer, and give them some valuable content telling them WHY it’s the correct answer.
• Then, in the second section, get information about skills, abilities, and needs, related to your product or service.
• Use that to give them a customized recommendation for your product or service or one that you’re selling as an affiliate.

You can find out more about how to put quizzes to work here.

2)  Put up a lead page or “squeeze page.”  If you don’t know how to do one easily, you can do what we do:  Use Traffic Geyser’s lead pages.  You can get a free trial here (full disclosure:  Mike is CEO of Traffic Geyser and I’m an affiliate).

On that lead page, ask your prospects to tell you their #1 question about the area your product, service, or business focuses.

• You can use video and other forms of social media to drive traffic to that lead page; the answers to the questions will start to give you information about what your market wants to know.
• From that, you can build a list AND create your first product!

3) Look around in your niche—could you form a partnership with another marketer and collect data from his or her list?

If you’re putting together a product that isn’t a direct competitor of theirs and you can share the data, they might be willing. This is a great way to get data about your target market!

We’re NOT suggesting that you treat those as leads … But once you have the data on the niche, you will have a picture of the target market that you can use to help you generate leads by putting out content that is targeted to that market.

These are just 3 of the many ways that surveys can help you generate leads.  We’ll give you more information on lead generation and listbuilding with surveys in our next post, so stay tuned!

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